I'm Fernando Jimenez.-image

I'm Fernando Jimenez.

I'm Fernando Jimenez, a passionate Web Developer focused on building clean, user-friendly, and efficient web applications. This portfolio highlights the projects, experiences, and skills I've developed throughout my journey in software development.

I’m constantly learning, improving, and exploring new technologies. When I'm not coding, you’ll find me working on personal projects, expanding my knowledge, or discovering new ideas that inspire me to grow as a developer.

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About me

I’m a web developer with over 10 years of experience, specializing in WordPress and modern front-end development. I build custom WordPress solutions from the ground up, including fully custom PHP themes, MVC-style structures, and headless WordPress setups. I also have extensive experience working with the WordPress REST API (wp-json), ACF, and creating scalable, maintainable architectures that blend traditional CMS workflows with modern tools. Alongside my WordPress expertise, I work with React, Next.js, GitHub, npm, yarn, and component-driven development. I enjoy building modern interfaces, integrating JavaScript frameworks with WordPress, and refining development workflows using AI-assisted tools for faster iteration and cleaner code. I’m also highly efficient at improving performance and SEO, regularly boosting Lighthouse and Google PageSpeed scores through clean architecture, optimization best practices, and a strong focus on accessibility and UX. My approach combines the stability of WordPress with the innovation of modern frameworks, always with the goal of creating fast, user-focused digital experiences.

  • Primary Experience:Web Development & Front-End Engineering (10+ years)
  • Front-End Skills:React, Next.js, Modern UI Components, JavaScript/TypeScript
  • Architecture:Custom Builds, MVC Patterns, API-Driven & Headless Architectures
  • APIs & Data:REST, JSON, JSON-LD (SEO), Webhooks, Data Modeling
  • AI & Integrations:AI APIs, HuggingFace Models, Automation & AI-assisted Workflows
  • User Testing:Usability Reviews, UX Feedback Loops, User-Centered Improvements
  • Performance & SEO:Technical SEO, Schema Markup (JSON-LD), Core Web Vitals, Lighthouse Optimization
  • Workflow & Tools:GitHub, Vite, Vercel, npm/yarn, CI/CD, Modern Dev Tooling
  • Deployment & Hosting:Vercel, Netlify, Cloud Hosting, Build Optimization

Education

Bachelor of Information Technology – Software Information Systems

University of North Carolina at Charlotte•2010 - 2014

Completed a comprehensive program focused on software development, web technologies, databases, networks, and information systems. Gained strong foundational skills in programming, problem-solving, and building reliable, user-centered applications.

Work

Full-Stack Web Developer & Web Manager

The Advocates (Personal Injury Law Firm)•2016 - 2025

Development Skills

  • Built custom WordPress sites using PHP, MVC architecture, and modern tooling (Node.js, NPM, Yarn, Gulp). Created custom themes, plugins, and reusable components.
  • Integrated modern JavaScript frameworks—including Vue.js and React— such as a Vue-based internal attorney directory application.
  • Optimized front-end performance using SCSS, Tailwind CSS, and Bootstrap, consistently achieving high Google PageSpeed Insights and Lighthouse scores.
  • Developed fully customized WordPress backends to streamline workflows for content writers and improve editorial processes.
  • Diagnosed and resolved complex site issues, modernized legacy systems, improved security, and established long-term coding standards.
  • Experienced with hosting/server management including WP Engine, Rackspace, and configuring CDNs such as Cloudflare for caching, security, and performance.

SEO & Analytics Skills

  • Improved Google PageSpeed Insights scores for both mobile and desktop through performance optimization, asset restructuring, and code refactoring.
  • Skilled in diagnosing speed bottlenecks using Lighthouse, GTmetrix, Core Web Vitals, and server-level profiling tools.
  • Performed deep SEO audits using Ahrefs and SEMrush, analyzing keyword gaps, backlink profiles, site structure, content opportunities, and technical issues.
  • Engineered advanced analytics setups: custom GTM containers, GA4 events, KPI dashboards, and detailed data layer implementations.
  • Developed automated webhook pipelines integrating websites with CRMs for accurate lead tracking and reporting.
  • Performed technical SEO audits, UX research, and data analysis to improve rankings, conversions, and user experience.
  • Created custom performance and behavioral KPIs for stakeholders, enabling deeper insights into user journeys and marketing effectiveness.

Skills

Backend & Build Tools
PHP
Advanced Custom Fields (ACF)
Node.js / NPM / Yarn
Gulp
MVC Architecture
Git
SEO & Analytics
SEO (Technical & On-Page)
Google Tag Manager (GTM)
Google Analytics 4 (GA4)
Ahrefs / SEMrush
Data Layer / Event Tracking
Lucky Orange / Heatmaps
Frontend Development
WordPress (Custom themes & plugins)
HTML5 / CSS3 / SCSS
JavaScript (ES6+)
React.js
Vue.js
Bootstrap
jQuery
Responsive / UX Design
Spoken Languages
English
Spanish
Other Development Skills
CRMs / Webhooks / API Integrations
Cloud Servers (Rackspace)
Network & IT Troubleshooting

Check out some of my work

Location Page

Location Page

A content-heavy location page designed for strong SEO performance. I built the layout to handle large amounts of text and media while staying fully responsive and easy for the content team to update.

The Advocates Utah Website

The Advocates Utah Website

This site uses the same core template as the national site, but with many custom components and dynamic features. Each page type uses unique code, which allowed me to experiment with new technologies and improve performance and flexibility.

Example of the backend of the Website

Example of the backend of the Website

A look at the custom backend I built for our content team. I created clean, organized ACF fields and a simple UI that made it easy for non-technical writers to update pages without needing a developer.

Express Records

Express Records

A custom WordPress website built for a company that manages medical records and bills. I developed the layout, handled all integrations, and optimized the site for speed and user experience.

The Advocates Website National Website

The Advocates Website National Website

A fully custom WordPress website built from scratch. I developed the front-end and back-end, turning designs into a fast, responsive, and SEO-optimized national homepage for the law firm.

Vue.js Attorney Page

Vue.js Attorney Page

A hybrid Vue.js and WordPress page that pulls attorney data through the WP JSON API. This project let me experiment with Vue inside a WordPress environment, creating a faster, more dynamic user experience.

Mivi AI Image Generator

Mivi AI Image Generator

A fun React project I built while experimenting with AI APIs and image generation. I created it to explore the capabilities of modern AI models, learn more about prompt engineering, and just enjoy building something creative. It’s a small passion project that shows how much I love working with new technology and pushing myself to learn more.

Get in touch.

Feel free to reach out to me for collaborations, questions, or just to connect. I look forward to hearing from you!

Github
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